Savannah's mayor questions a Margaritaville hotel downtown, but says the city cannot stop it

Mayor Van Johnson says he is not sure Margaritaville fits downtown, but acknowledges the city cannot block the conversion of the two-year-old Ann Street Lofts apartments at 111 Ann Street into a 230-room hotel.

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Daylight exterior of The Ann Savannah with the hotel name above the central passage between its brick wings.
Project imageThe Ann Savannah's completed hotel entrance on Ann Street.Tidal Real Estate Partners
Street-facing exterior of The Ann Savannah, showing the two brick wings and the glazed connector across Ann Street.
Project contextThe Ann Savannah's completed Ann Street exterior and central glazed connector.Tidal Real Estate Partners

The downtown building formerly known as Ann Street Lofts, at 111 Ann Street by the Joe Murray Rivers Jr. Intermodal Transit Center, is being converted into a 230-room Margaritaville hotel. At his weekly press conference in early September, Mayor Van Johnson said he had reservations about the brand and told reporters he was not sure it fit what the city wants to be.

He also said Savannah has no legal path to stop it, because land use is set by state law and zoning, and the conversion permit filed under the 111 Ann Street address in late July was approved in August because it met code.

The change pulls a residential building that opened in 2023 out of a tight downtown housing supply and turns it into lodging.

Why it matters

A newly built downtown residential building is leaving Savannah's tight housing stock for tourist lodging, and even the mayor says he cannot intervene.

JurisdictionCity of Savannah
Scale230 rooms; roughly $113M invested; building opened 2023 as apartments
TimelinePermit filed late July 2026, approved Aug 2026; mayor's remarks early Sept 2026
WhoDeveloper Tidal Real Estate Partners; brand Margaritaville; Mayor Van Johnson (critic)
Sources and documents2 sources

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