01
Geography
70–75%
of the audience
is in Metro Atlanta.
Metro Atlanta70–75%
Georgia, outside metro Atlanta15–20%
Outside Georgia5–10%
Reach Atlanta through Urban Atlanta
Make something Atlanta wants to watch.
We build campaigns around the places, projects, openings, events, businesses, and things to do people are already curious about—then tell the story in the same voice and visual language that built Urban Atlanta’s audience.
Card totals are current cross-platform estimates and include a 5% allowance for ongoing growth and YouTube.
Start a Conversation →The audience
Local reach, with Atlanta at the center.
Urban Atlanta's audience is concentrated in Metro Atlanta, with a broader Georgia base and a smaller audience outside the state. Across platforms, the audience skews slightly male and is primarily ages 25–54.
190K+Combined social followingCurrent total across Urban Atlanta’s active social channels.
1M+Average monthly viewsAverage monthly reach across Urban Atlanta’s social channels.
100K+Average views per postAverage cumulative views across the platforms where each post ran.
3–5%Engagement across platformsCurrent engagement range across active social channels.
30M+Lifetime viewsCumulative views across Urban Atlanta content.
02
Platform scale
Reach across the channels where Atlanta already scrolls.
Instagram100K+
Facebook60K+
TikTok20K+
Threads12K+
03
Audience profile
~55%Male
- Male~55%
- Female~45%
04
Core age range
25–54years old
Largest audience bands, in order
- 0135–44
- 0225–34
- 0345–54
Audience ranges combine current readings from Instagram, Facebook, TikTok, and Threads.
Why the work travels
Made here. Built for how Atlanta watches.
Urban Atlanta starts with a local question: why should people here care? The answer becomes a story made for the feed, with clear sponsor credit and results reported by channel.
Atlanta comes first
Every story gives people here a reason to care before it asks for attention.
Made for the feed
Reels and carousels use the visual language people already choose to watch.
Results stay clear
Social, email, and web results are reported by channel.
Where a campaign can run
Social is the main offer. Email and web are optional pilots.
Available now
Social
Original reels and carousels across the platforms where Urban Atlanta already reaches and engages its audience.
Optional pilot
The Brief + website
If the idea belongs in the newsletter or on the site, we can test that placement and report it separately from social.
Two ways to work with us
Choose the campaign you need.
A place, business, project, event, or timely idea calls for a focused promotion. A brand that wants to stay in Atlanta’s conversation throughout the year calls for an ongoing sponsorship.
Additional markets: Urban Savannah
01
One-off promotions
Give one Atlanta moment the attention it deserves
A focused campaign for a launch, opening, event, milestone, or announcement—with a clear story and a reason for Atlanta to care.
02
Platform sponsorships
Show up in the Atlanta conversation all year
An ongoing partnership that places your brand alongside a recurring mix of Urban Atlanta reels and carousels people choose to watch and share every week.
Best for
Brands, institutions, and regional organizations that want to stay present in Atlanta’s conversation, connect with the city’s growth and public life, and support independent local media that helps more people understand Atlanta.
Request a tailored case study →See sponsorship proof and request a tailored case study Recurring placement · completed work · partnership results
How a sponsor appears
Present in the work. Never pasted over it.
Urban Atlanta makes the story
Original reels and carousels are published across Urban Atlanta’s channels.
The sponsorship is clear
A small on-screen sponsor mark and caption credit make the sponsorship visible without taking over the story.
The coverage stays locally useful
Development, infrastructure, openings, and city explainers remain the reason to watch.
The range stays recognizably Atlanta
Culture and local-interest stories keep the partnership grounded in the city.
A strong fit for
Organizations with a real stake in Atlanta.
Stay part of Atlanta’s conversation
Build sustained presence with the audience instead of appearing for one isolated post.
Connect with Atlanta’s growth and public life
A strong partner has a credible reason to be beside the subjects Urban Atlanta already covers.
Support independent local reporting
Help useful reporting and storytelling reach more people while the editorial value stays intact.
Completed platform sponsorship
HungryAF across Urban Atlanta
Urban Atlanta produced useful development, event, and culture posts while HungryAF appeared as the recurring sponsor through an on-screen mark and caption credit. The stories stayed in Urban Atlanta’s voice and were distributed across its social platforms.
How the sponsorship worked
- 01
Urban Atlanta selected and produced useful development, event, and culture stories across reels and carousels.
- 02
HungryAF's sponsor mark appeared on screen and the caption clearly credited the partnership.
- 03
The sponsor supported a recurring run of coverage while Urban Atlanta kept editorial control of the stories and voice.
34Sponsored posts
4.4M+Total views
129K+Avg views per post
145K+Engagements
55K+Shares
A completed platform sponsorship
HungryAF
Platform sponsorship · Reels + carousels
34Sponsored posts
4.4M+Total views
129K+Avg views per post
145K+Engagements
55K+Shares
HungryAF supported Atlanta development, event, and culture stories people were already choosing to watch, with a recurring sponsor mark and caption credit across the partnership.
Category sponsorship
TopDogLaw in Atlanta’s driving conversation
Urban Atlanta kept traffic, driving, and car-culture stories in its usual voice. Every description included an organic sponsor acknowledgment, giving TopDogLaw recurring relevance without turning the story into a conventional ad.
How the sponsorship worked
- 01
Urban Atlanta published traffic, driving, and car-culture stories that already fit the channel and its audience.
- 02
Every description included an organic sponsor acknowledgment connecting TopDogLaw to the subject.
- 03
The recurring category sponsorship created relevant presence without turning the posts into conventional ads.
A category sponsorship
TopDogLaw
Category sponsorship · Short-form video
15Cross-platform posts
12.3MTotal campaign views
368.4KTotal campaign likes
5.4KTotal campaign comments
TopDogLaw appeared in Atlanta traffic, driving, and car-culture stories where the sponsor naturally fit the subject and audience. Each description carried an organic acknowledgment; the results report the full cross-platform campaign.
Built for your brand
See what a platform sponsorship could look like for you.
Share your organization and goal. Urban Atlanta will respond with a private case study built around relevant work, placement options, and a recommended approach.
Selected partners
We’ve been lucky to work with some great brands.
From Atlanta institutions to national names, these partners have joined stories made for this city.
Premier League
MARTA
Atlanta BeltLine
Grady Health
Mercedes-Benz
Centennial Yards
Signia by Hilton Atlanta
Underground Atlanta
Assembly Studios
Atlanta Motor Speedway
Cosm
Eventbrite
Westside Future Fund
Outback Steakhouse
DeKalb County, Georgia
Sentral
HungryAF
Soul & R&B on the Lake
FIFA World Cup Atlanta 26
DraftKings
The Interlock Atlanta
State Farm Arena
Omnicom
207 Peachtree
The Escape Game
AH Realty Trust
Downtown Atlanta
TopDog Law
Atlanta Jazz Festival
Virginia-Highland Porchfest
Invest With Roots
Under New Management
vialytics Americas
Inquire
Tell us what you’re working on.
Tell us what you want Atlanta to know, who you hope to reach, and when the story matters. We will recommend the format and partnership that fit the job.